Conceal your roots in seconds with the exclusive Color Wow Root Cover Up.
The award-winning Color Wow Root Cover Up will transform your life! There is no more need to dye your fast-growing roots every few weeks, now you can just cover them up. Developed by hair expert Gail Federici, the Wow Root Touch Up Powder will simply adhere to your hair without appearing oily or sticky. Different coloured pigments and reflective properties ensure that your hair colour looks natural - from every angle and in every light. The powder does not contain any aggressive dyes and you can easily combine the available colours to match your individual style.